The concept behind the theme of her career profile material, revolves around Bing Tecson's achievement in Marketing and Brand Management. As a point guard back in her college days, she has honed her strategic planning skills in the delivery of flawless execution and unparalleled results. For each section of the material, ingrained are the many facets of a basketball player's life which mirror that of a true market master.

For the past three years that we have worked with Lamoiyan Corporation for many of their communication materials, we have always maintained a certain level of innovation and uniqueness in our execution, never content with the traditional or conventional. For the material released for the 20th anniversary of Campaigns and Grey, the key message of the copy focused on the relationship the Agency builds with its clients, that surpasses simple account management and services. For the invitation to the Suppliers Conference, the theme centered on the journey that Lamoiyan invites its partners to, as they brave the far horizon into future growth and stability. 

ccip general membership meeting
 merchandising materials concept, copywriting, & execution

In developing the concept for this invitation, we integrated the concept of gears (productivity) and the lightbulb (innovation) to depict the design theme. The outer cover reveals the gear in the form of a medal (to coincide with the awarding ceremony in the program). Adapting the pop-up book concept into the architecture of the material, proved to be both an ingenious and cost-effective way of conveying two separate messages, in cohesion.